It's titled Debunking Popular Mechanics' 9/11 Lies: Nepotism, bias, shoddy research and agenda-driven politics. And for as strong as that title is and as long as the piece is, it barely gets around to any sort of debunking at all. As expected, it's taken as assumed that the article is wrong, and barely mentions a few areas the article didn't cover; while the bulk of it consists of strong assertions about how fraudulent the piece is.
The first piece of evidence against the original debunking is that Popular Mechanics is owned by the Hearst Corporation, which was once owned by William Randolph Hearst, who "wrote the book on cronyism and yellow journalism." Needless to say, this undermines everything the magazine could possibly say. And just to be clear, Popular Mechanics started in 1911 and was bought by the Hearst Corporation in 1958, while William Hearst died in 1951; seven years before his company bought the magazine. So Hearst never actually owned Popular Mechanics at any time; even assuming this was a valid point against the magazine, which it isn't.
Now normally, people try to start this sort of thing with their best piece of evidence, rather than an entirely embarrassing point that serves no purpose whatsoever. But hey, we're not talking normal people here. We're talking conspiracy theorists, and when conspiracy theorists begin a point, they like to go with the longshot connection which stretches the reader's credibility to the point of breaking. After that, anything sounds plausible.
Too Many Chertoffs
And the second piece of evidence is that the piece was partly written by Benjamin Chertoff, an editor of Popular Mechanics who conspiracy theorists incorrectly believe to be a cousin of Michael Chertoff, a former head of the DHS. As they explain:
This means that Benjamin Chertoff was hired to write an article that would receive nationwide attention, about the veracity of the government's explanation of an event that led directly to the creation of Homeland Security, a body that his own cousin now heads.This is unparalleled nepotism and completely dissolves the credibility of the article before one has even turned the first page.
Of course. Because Benjamin's cousin got a job three years after a terrorist attack and that job was created in order to prevent similar terrorist attacks, Benjamin lacks any credibility to write about that attack. It's not that they think Michael Chertoff had any responsibility whatsoever with stopping the attack or was directly involved with the cover-up of it, but because Michael became the second head of this agency, his cousin can't investigate it. And of course, they're not actually cousins. They just have the same last name.
And so the first two pieces of evidence against Popular Mechanics' article is that the magazine is owned by the company that William Randolph Hearst once owned and the article was written by a guy with the same last name of someone whose job was created to prevent similar attacks. And to think, people accuse conspiracy theorists of inventing ridiculous connections that don't exist.